On account of the disruption in education due to the corona pandemic, we're are providing a 7-day Free trial of our platform to teachers. Know More →

IBPS

Explore popular questions from Marketing for IBPS. This collection covers Marketing previous year IBPS questions hand picked by experienced teachers.

Select Subject

Quantitative Aptitude

General Awareness

English Language

Computer Awareness

Reasoning

Hindi Language

Marketing

Correct Marks

Incorrectly Marks

Q 1. Yahoo, Info seek, and Excite are all called:

A

browsers.

B

Webcasters.

search engines.

D

software

E

all of the above

Correct Marks

Incorrectly Marks

Q 2. Successful ________________ depends on how well a company blends its people, organizational structure, decision and reward systems, and company culture into a cohesive program that supports its strategies.

A

marketing strategy

B

marketing control

C

marketing analysis

marketing implementation

E

all of the above

Correct Marks

Incorrectly Marks

Q 3. Wal-Mart owned Sam's club is an example of a retail form called a(n):

A

factory outlet.

B

super specialty store.

C

seconds store.

warehouse club.

E

all of the above

Correct Marks

Incorrectly Marks

Q 4. ______________ is the general term for a buying and selling process that is supported by electronic means.

A

Internet commerce

B

Web commerce

C

Computer commerce

Electronic commerce

E

all of the above

Correct Marks

Incorrectly Marks

Q 5. When a company enters a new product category for which its current brand names are not appropriate, it will likely follow which of the following brand strategies?

A

Product extensions

B

Line extensions

C

Brand extensions

New brands

E

all of the above

Correct Marks

Incorrectly Marks

Q 6. Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result?

A

Affordable method

Percentage-of-Sales method

C

Competitive-parity method

D

Objective-and-task method

E

all of the above

Correct Marks

Incorrectly Marks

Q 7. If the field sales force has been supplied with new leads (via the telephone) that have been qualified, they have probably been assisted by:

A

master salespersons.

B

sales assistants.

C

technical support persons.

telemarketers.

E

all of the above

Correct Marks

Incorrectly Marks

Q 8. ________________ is setting the price steps between various products in a product line based on cost differences between the products, customer evaluations of different features, and competitors' prices.

A

Optional-product pricing

B

Captive-product pricing

Product line pricing

D

By-product pricing

E

all of the above

Correct Marks

Incorrectly Marks

Q 9. Rolls Royce uses which of the following distribution formats?

A

Intensive distribution

Exclusive distribution

C

Selective distribution

D

Open distribution

E

all of the above

Correct Marks

Incorrectly Marks

Q 10. Drop shippers perform which of the following functions?

Assumes title and ships coal, lumber, or heavy equipment to a buyer.

B

Stocks the bread rack in a grocery store.

C

Maintains, owns, and stocks a CD display in a grocery store.

D

Sells jewelry out of a catalog.

E

all of the above

Correct Marks

Incorrectly Marks

Q 11. A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a(n):

A

retailer.

B

wholesaler.

distribution channel.

D

logistics.

E

all of the above

Correct Marks

Incorrectly Marks

Q 12. ______________ beliefs and values are open to some degree of change.

A

Crucial

B

Core

C

Primary

Secondary

E

all of the above

Correct Marks

Incorrectly Marks

Q 13. The Wheeler-Lea Act gives the Federal Trade Commission the power to regulate:

A

interstate commerce.

B

marketing ethics.

unfair and deceptive acts or practices.

D

competitive advertising of objective product benefits.

E

all of the above

Correct Marks

Incorrectly Marks

Q 14. In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:

A

meaningful.

distinctive.

C

believable.

D

remembered.

E

all of the above

Correct Marks

Incorrectly Marks

Q 15. When an importing country sets limits on the amount of goods it will accept in certain product categories it is called a(n):

quota.

B

barrier.

C

tariff.

D

embargo.

E

all of the above

Correct Marks

Incorrectly Marks

Q 16. According to the price/quality strategy matrix, when a company overprices its product in relation to its quality it is considered to be using which type of strategy?

A

Good-value strategy.

B

Premium strategy.

Overcharging strategy.

D

Snob strategy.

E

all of the above

Correct Marks

Incorrectly Marks

Q 17. Which of the following is NOT one of the five stages of the buyer decision process?

A

need recognition

brand identification

C

information search

D

purchase decision

E

all of the above

Correct Marks

Incorrectly Marks

Q 18. A _____________ is a need that is sufficiently pressing to direct the person to seek
satisfaction.

motive

B

want

C

demand

D

requirement

E

all of the above

Correct Marks

Incorrectly Marks

Q 19. If a firm were to bid to do a "turnkey" operation where they would choose a building site, designing a cement factory to build the plant, hire construction crews, assemble materials and equipment to run the new factory, and turn over the finished factory ready to operate to the owners, the firm would be using which of the following?

A

Core process products selling

B

Design products selling

C

Reciprocal selling

Systems selling

E

all of the above

Correct Marks

Incorrectly Marks

Q 20. According to the text, the most dramatic of the environments that affect marketing and appears to be now shaping our world is the ________________ environment.

A

natural

B

demographic

C

economic

technological

E

none of these

Correct Marks

Incorrectly Marks

Q 21. The "in" suppliers are most likely to get nervous and feel pressure to put their best foot forward in which of the following types of buying situations?

modified rebuy

B

new task buying

C

straight rebuy

D

indirect rebuy

E

all of the above

Correct Marks

Incorrectly Marks

Q 22. All of the following are ways that marketing plays a key role in the company's strategic planning EXCEPT:

A

marketing provides a guiding philosophy.

marketing is the only discipline that can provide a formal structure for the planning effort.

C

marketing provides inputs to strategic planners by helping to identify attractive market opportunities.

D

within individual business units, marketing designs strategies for reaching the unit's objectives.

E

all of the above

Correct Marks

Incorrectly Marks

Q 23. Which of the following is foreign owned even though it is traditionally thought of as a U.S. company)?

A

IBM

B

Xerox

C

Kodak

Universal Studios

E

all of the above

Correct Marks

Incorrectly Marks

Q 24. Traditionally, companies have defined their businesses in product terms or in technological terms. However, mission statements should be all of the following
EXCEPT:

A

market oriented.

a statement of religion.

C

motivating.

D

based on distinctive competencies.

E

all of the above

Correct Marks

Incorrectly Marks

Q 25. A price reduction to buyers who buy in large volumes is called a(n):

quantity discount.

B

cash discount.

C

seasonal discount.

D

trade discount.

E

all of the above