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IBPS > Market Segmentation, Targeting & Positioning

Explore popular questions from Market Segmentation, Targeting & Positioning for IBPS. This collection covers Market Segmentation, Targeting & Positioning previous year IBPS questions hand picked by experienced teachers.

Q 1.

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4 P's of Marketing are __________.

A

Primary Marketing Techniques

Person, Place, Product and Promotion

C

Promoting Authority

D

Purpose, Place, Passion, and Product

E

None of these

Q 2.

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Qualities essential in good marketing are ___________.

A

aggressiveness

B

pushy

C

perseverance

D

politeness

Only (c) and (d)

Q 3.

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__________ is not a part of 7 P's of Marketing.

A

Product

B

Price

C

Production

D

Promotion

People

Q 4.

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Market Share means ___________.

A

share market

B

share prices

C

IPOs

D

Scope for marketing

Share of business among producers

Q 5.

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If lots of customers like the brand and are inclined to be bound into a contract, they would be known as ___________.

Loyal customer

B

Difficult customer

C

Potential customer

D

Finicky customer

E

None of these

Q 6.

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___________ evokes a hierarchical set of customer response effects i.e. building awareness, comprehension, intentions, and actions.

A

Distribution

Communication

C

Merchandizing

D

Branding

E

None of these

Q 7.

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Apart from the 'four Ps' of marketing mix, the three additional elements of service brands are people, process, and ___________.

Physical evidence

B

Physiological evidence

C

Psychological evidence

D

Packaging

E

None of these

Q 8.

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Unique Selling Proposition (USP) started in __________.

A

Advertising era

B

Image era

Product era

D

Positioning era

E

None of these

Q 9.

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Positioning has to stem from the point of view of __________.

Customers

B

Competitors

C

General Managers

D

Brand Owners

E

None of these

Q 10.

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__________ is a marketer's major positioning tool that has a direct impact on product performance and is linked to customer value.

A

Product quality

B

Social marketing

C

Specialty marketing

Production quality

E

None of these

Q 11.

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___________ determines why customers buy?

Customer needs analysis

B

Brand-based customer model

C

Good brand promise

D

Brand management process

E

None of these

Q 12.

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Marketers need to position their brands clearly in target customers minds. The strongest brands go beyond attributes or benefit positioning. They are positioned on the basis of ____________.

A

Desirable benefit

B

Good packaging

Strong beliefs and values

D

Service inseparability

E

None of these

Q 13.

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Target marketing featuring customized marketing programmes is ____________.

A

Individual marketing

B

Segment marketing

C

Family marketing

D

Local marketing

Niche marketing

Q 14.

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___________ segmentation divides the market into different units like nations, states, regions, cities or neighbourhoods.

Geographic

B

Demographic

C

Psychographic

D

Behavioral

E

Socio-economic

Q 15.

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____________ segmentation is where the market is divided on the basis of age, family size, life cycle, gender, income, occupation, education and religion.

A

Geographic

Demographic

C

Psychographic

D

Behavioral

E

Socio-economic

Q 16.

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To be useful market segments must assess on __________ criteria.

A

five

B

two

C

three

four

E

Six

Q 17.

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Market Segmentation means

A

dividing the market into groups

B

segmenting by age

C

segmenting by tastes

D

geographic segmenting

None of the above

Q 18.

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In Marketing, Market penetration means

A

entering customers houses

B

covering stores and shops

covering a wide market

D

All of the above

E

None of these

Q 19.

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Rural Marketing is more effective if arranged through.

A

melas

B

village fairs

C

door to door campaign

All of these

E

None of these

Q 20.

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‘Buyer Resistance' means ____________.

A

Buyer's interest in the product

B

Buyer fighting with the seller

Buyer's hesitation in buying the product

D

Buyer becoming a seller

E

Buyer buying the product

Q 21.

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Opportunities for growth and expansion are identified by finding ____________

A

Customers' beliefs about the segment

B

Customers believe about competitors

C

Customer's perceptions about the brand

Customer's response about the products

E

None of these

Q 22.

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What explains Maslow's Motivation Theory best?

A

Importance of motivation of customer development

B

When people are driven by particular need at particular times

C

When human needs are arranged in a hierarchy

All of these

E

Only (b) and (c)

Q 23.

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Customer Database is used by

A

individuals

B

institutions

C

builders

D

marketing experts

None of these

Q 24.

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Motivation is essential to effective marketing. What other qualities are required for marketing?

A

Confidence

B

Effective Communication skills

C

Team work

D

Perseverance

All of the above

Q 25.

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Market Penetration is possible through

A

more calls to the same buyers

more calls to potential buyers

C

surrogate marketing

D

alternate marketing

E

All of these