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IBPS > Fundamentals of Marketing, Product and Branding

Explore popular questions from Fundamentals of Marketing, Product and Branding for IBPS. This collection covers Fundamentals of Marketing, Product and Branding previous year IBPS questions hand picked by experienced teachers.

Q 1.

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Ratio analysis is associated with __.

A

Estate management

B

Manpower management

Financial aspects of management

D

All of the above

E

None of these

Q 2.

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To solve problems of absenteeism _______ management function is important?

A

Marketing

HRM

C

Production

D

All of the above

E

None of the above

Q 3.

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In the context of globalization BPO means:

A

British petroleum Office

B

British Passport Office

C

Budgeting Process Orientation

D

Business Process Orientation

Business Process Outsourcing

Q 4.

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SWOT analysts refers to

marketing tool to understand constraints and potentials of self and competitor

B

external environment analysis

C

internal environment analysis

D

strategic planning for selling the product

E

south-west organization for trade

Q 5.

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In the era of globalisation M & A means

A

Money & Assets

B

Marketing & Alliances

Mergers & Acquisition

D

Means & Acquisition

E

Markets & Acquisition

Q 6.

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Marketing is:

A

Only selling

B

meeting human & social needs while earning profits

C

focus on customer

D

focus on producing goods/ service

Only (b) and (c)

Q 7.

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Marketing is successful when

A

demand exceeds supply

B

supply exceeds demand

C

exports are heavy and costly

salesmen are effectively trained

E

All the above

Q 8.

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Before Industrial Revolution, selling was no problem as:

A

marketing had not evolved

B

people was not important

C

people don't want to sell any thing

small scale enterprises dominated the economy

E

None of these

Q 9.

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Long term objective of marketing is

A

customer satisfaction

B

profit maximisation

C

cost cutting

profit maximisation with customer

E

None of these

Q 10.

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______ measures income inequality?

Gini coefficient

B

Price indices

C

GNP

D

GDP

E

None of these

Q 11.

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Short-term planning focuses on

A

functional plans

B

long term objectives

C

specific goals

both (a) and (c)

E

None of these

Q 12.

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In marketing attitude can best be defined as a

A

rude behaviour of salesperson

B

rude behaviour of consumer

mental state of consumer

D

ego of the marketing executive

E

None of these

Q 13.

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Just in Time (JIT) approach is getting wide acceptance world over. It was first introduced in

A

India

B

Germany

Japan

D

USA

E

None of these

Q 14.

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Gate keepers

A

use the products

B

reports on product performance

control the flow of information into buying centre

D

issue challan for discharge of products

E

None of the these

Q 15.

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Information systems can assist managers by

A

providing information

B

providing data on internal sources

C

directing

All of the above

E

None of the above

Q 16.

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Which of the following is true?

A

Marketing is not required in a buyers market

Marketing is not required in a sellers market

C

Marketing is not required after globalisation

D

Marketing is not required after liberalisation

E

Marketing is not required due to spread of MNC

Q 17.

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Which of the following statements is true?

A

Marketing makes the company loose money due to high cost.

B

Marketing is not important in profit- making companies

Marketing sharpens the mind set of the employees

D

Marketing is a time-bound seasonal function

E

Marketing is a waste

Q 18.

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In any selling process ________.

A

only standardized products are sold

B

no customization is required

C

seller need not have product knowledge

seller should aim at customer satisfaction

E

None of these

Q 19.

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Find the true statement

A

Marketing is a waste of the employee's time

B

Marketing is not required in India due to its large market

C

Marketing involves additional work

D

Marketing is not required today due to spread of IT

None of these

Q 20.

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_______ is not required for effective marketing.

A

Self- motivation

B

Effective communication skills

C

Team work

D

Perseverance

Sympathy

Q 21.

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Find out the INCORRECT statement

A

marketing is redundant in computerized banks

B

marketing is redundant in foreign countries

C

marketing is redundant in private establishments

D

marketing is redundant in Government establishments

All of these

Q 22.

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Proper Marketing requires

A

planning

B

sympathy

C

knowledge of products

D

(a) and (b) both

(a) and (c) both

Q 23.

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Market information means

A

knowledge of companies

B

cross- country information

knowledge of related markets

D

knowledge of current customers

E

None of these

Q 24.

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Marketing and Selling are

A

not required if profit is high

B

not required if sales are high

C

not required in monopolistic conditions

D

All of the above

None of these

Q 25.

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4 P's of Marketing are _.

A

Primary Marketing Techniques

Person, Place, Product and Promotion

C

Promoting Authority

D

Purpose, Place, Passion, and Product

E

None of these